Ghada Fourane appointed as new CEO of Unify

Remarkable Group (The Remarkable Group International) has appointed Ghada Fourane as CEO to head up its Unify Data & Analytics agency as part of its growth plans.

Unify, the newest agency to join the Remarkable Group, is a specialist agency that uses the power of connected data to help companies use the invaluable information they have to drive smarter business decisions, grow sales and create better customer experiences.

Unify fills an important gap in digital transformation consultancy as CRM, ERP and Digital Experience Platforms (DXPs) become commonplace in forward- thinking companies. Building on existing strategic partnerships with Salesforce and Microsoft, Unify’s services help bridge the gap where both data and work practices are often siloed.

Ghada’s expertise spans over 13 years, during which she has assisted clients worldwide in the areas of CRM, data and analytics. With a strong background in Enterprise Architecture and extensive experience, she has played a pivotal role in guiding large clients through their CRM strategies and has been at the forefront of major Salesforce implementations across diverse industries.

Acknowledged as one of the top 30 professionals under 30 in the cloud computing field, Ghada has made remarkable contributions to the adoption of Cloud technology within the Resources industry in the UK. Her dedication lies in ensuring the success of customers on their digital transformation journey and she is enthusiastic about the prospect of unifying CRM, data, and AI to drive transformative outcomes. 

The Remarkable Group co-founder and Chief Executive Office, Nick Towers, said “Unify is of strategic importance to our Group and our clients as it allows us to fully immerse ourselves in data, analytics and CRM to better inform digital strategy, customer experience, and customer lifetime value and loyalty.

Having Ghada on board, with her extensive experience and qualifications, ensures that we can offer the best strategic advice and deliver first-rate implementations to our clients, helping our clients to drive competitive advantage and create seamless customer experiences.” 

Ghada added: “It’s an incredibly exciting time to be joining the Remarkable Group. It’s a privilege to be working with an exceptionally talented team of industry specialists in the DXP and eCommerce space. To add to their portfolio of skills by bringing my CRM, Data experience and industry knowledge to the group agency’s who are leading the way with innovative technology that’s able to completely transform digital experiences for ambitious brands.” 


Remarkable Group acquires Optimizely & CRO specialist, Ultimedia

London, UK, 26th October  2021:  Today, the Remarkable Group International, announces the acquisition of Ultimedia, a leading digital build specialist, positioning the Group as the go-to digital experience platform (DXP) specialist.

The self-funded transaction signals the Remarkable Group’s growing capabilities and market presence, with an unrivalled set of specialisms across Sitecore and Optimizely, the two leading DXP platforms used by leading businesses to provide amazing digital experiences for their customers.

Paul Stephen, Co-Founder and Chief Growth Officer of the Remarkable Group said: “Ultimedia’s experience, engineering track record, sought-after Optimizely specialisms, and shared passion for putting our customer’s customer first, made them a good fit. We can now provide our global customer base with a full suite of back end engineering and front end design and optimisation services to help them better meet the demands of digital consumers, wherever they are in their digital transformation journey.”

The acquisition was motivated by Ultimedia’s 20 years of experience, engineering skills, and impressive roster of enterprise clients which has included Co-Op, the NHS, and Bestway. Its prowess includes commerce and content Cloud optimisation, experimentation, and customer platform data, which will now form part of the Remarkable Group’s engineering offering  to customers.

Glenn Stewart, Co-Founder and CEO of Ultimedia said: “This is an important milestone in our journey, as we look for new ways to give our customers the best service possible. By joining the Remarkable Group, we’re growing as a business, benefiting from the customer experience, personalisation, design, and testing expertise of respected fellow Remarkable Group companies, Sagittarius and Tanasuk.” 

Matt Pilgrim, VP Partner Development, Optimizely said: “Ultimedia moving to be part of the Remarkable Group is a really exciting development, allowing an already capable Optimizely Partner to bring scale and additional digital services to their client offering. I am excited to see where we can take this new Partnership.” 

About  Remarkable Group International
The Remarkable Group is an international powerhouse of integrated digital specialist consultancies that offer clients true partnership and integration at a global scale. We are passionate and expert in digital experience and we put our customers first in order to drive value from class-leading connected experiences and relationships.

About Ultimedia
Ultimedia is a dedicated Optimizely (Episerver) partner, combining strategic thinking with technical excellence, to deliver digital solutions for a wide range of companies and organisations with complex, business critical systems.

Media contact: For comment and interviews, please email


Co-founders of leading UK agency go beyond with Remarkable

Today marks the launch of Remarkable Group, a new group of boutique digital specialists built for remarkable brands and remarkable people.

The group is the next step in the digital journey of founders Paul Stephen and Nick Towers, the original co-founders of the UK’s leading Sitecore consultancy, the award winning Sagittarius.

When asked why they created the group, Chief Growth Officer, Paul Stephen, said “the world doesn’t need another digital agency that talks transformation but can’t deliver the thinking, skills and experience to execute the vision. What it needs is a selection of boutique specialist consultancies that can actually move you on your transformation journey. Our job is to help our collective clients accelerate their digital maturity so that they are ready for the customers of tomorrow, today”

The group’s main focus is in the area of connected experience, helping brands to create competitive advantage through customer experiences that convert. The group’s consultancies each focus on unique aspects of this, allowing them to deep dive into data, digital experience, digital marketing and loyalty.

Today, the group includes Sagittarius, Tanasuk and has two more acquisitions underway, to be announced later this year.