Discover How The World’s Leading Hotel Groups Perform Digitally.
Approximately 700 million people make their hotel bookings online and two thirds of bookings come directly through hotel websites. Hotel groups can’t afford to fall behind in this digital era.
The 2024 Digital Maturity Report for Hotel Groups shares in depth research and analysis of the digital effectiveness of the world’s leading 20 hotel groups and hotel digital transformation. The report uncovers unique insights and findings across 12 core aspects of digital, including:
- Website Effectiveness
- Ecommerce
- Search Engine Optimisation (SEO)
- Paid Search (PPC)
- Social Media
- Personalisation
- Content Marketing
- Customer Relationship Management
And more…
We closely review the pros and cons of each hotel group’s performance across these aspects, highlighting their influence on their overall digital maturity. The report also provides valuable insights and advice on hotel digital transformation, offering every organisation an opportunity to enhance their digital strategy and increase their ROI.
The Digital Maturity Report has been created by Remarkable Group