Airline Digital Transformation

Discover How The World’s Top Airlines Navigate Digital Effectiveness

The global travel and tourism sector has faced major disruption since the COVID-19 pandemic, but it’s predicted to have reached a 95% or full recovery by the end of 2024 according to research from the World Travel & Tourism Council in collaboration with Oxford Economics. Customer satisfaction is powered digital innovation to create seamless, personalised experiences for every step of their customer journey.

As tech-savvy travellers take flight, airlines can’t afford to be stuck in the pre-boarding zone. Our report explores the digital performance and strategies of the 50 leading airlines by customer satisfaction score, revealing how they’re navigating the turbulence of the current digital landscape.

Approximately 700 million people make their bookings online and over 50% of travellers rely on apps to plan their trips. This marks an exciting opportunity for ambitious airlines. 

The 2024 Digital Maturity Report for Airlines shares in depth research and analysis of the digital effectiveness of the world’s leading 50 airlines and airline digital transformation. The report uncovers unique insights and findings across 11 core aspects of digital, including:

  • Website Effectiveness
  • Ecommerce
  • Search Engine Optimisation (SEO)
  • Paid Search (PPC)
  • Social Media
  • Personalisation
  • Content Marketing
  • Customer Relationship Management

We thoroughly examine the pros and cons of each airline’s performance across these aspects, highlighting their influence on their overall digital maturity. The report also provides valuable insights and advice on airline digital transformation, offering every organisation an opportunity to enhance their digital strategy and increase their ROI.

What is included in the report:

  • The Digital Maturity Results League Table
  • Comparative analysis of the core areas required for effective digital performance
  • Extra insights and statistics to highlight digital change and impact with focus on:
    • Brand
    • CRM impact
    • Website platform
  • Suggestions for improvement and implementing industry best practice
  • Access to further detailed ‘company specific data’ for the top 50 referenced in the report

And more…

The Digital Maturity Report has been created by Remarkable Group